Private Lives by Noel Coward Act One

Private Lives is a play written by Noel Coward, first performed in 1930 on the London stage, starring Adrianne Allen and Laurence Olivier as the supporting characters, Gertrude Lawrence as the female lead (Amanda) and Coward (yes, the playwright himself) in the lead male role (Elyot). This witty comedy explores what happens when ex-spouses encounter one another while on their second honeymoon. During Act One, as the synopsis of the script will indicate, we learn that Amanda and Elyot are not suitably matched with their fellow newlyweds. Instead, despite their natural inclination to be petty and argue with each other, they fall suddenly and madly back in love. But will it last? The Setting of Private Lives Act One of Noel Cowards play takes place in a French hotel overlooking a harbor (with an expensive yacht within view of the characters). The two hotel rooms are side-by-side, each with their own balcony. Elyot and Sybil British couple celebrating their honeymoon. It is Elyots second marriage. She wonders how she compares to Amanda, Elyots first wife. (From five years ago.) He explains that doesnt hate his ex-wife, but he does feel sorry for her. Sybil asks if he could ever love Amanda again. He explains that love should be cozy and not filled with drama and jealousy and rage. She also states that she looks for masculinity within her husband: I like a man to be a man. He speculates that his new, feminine wife has designs to shape his character into some masculine ideal. She objects, but he comments that her plans might be subconscious. After ending the conversation about his ex-wife, he suggests that they go down to the casino. Amanda and Victor After Sybil and Elyot exit, another honeymooning couple appears in the next room. The newlyweds are Victor and Amanda (Thats right -- Elyots ex-wife.) Victor strikes up a conversation similar to he previous couple. He is curious about Amandas ex-husband. She reveals that she and Elyot physically fought each other on many occasions: VICTOR: He struck you once, didnt he? AMANDA: Oh more than once. VICTOR: Where? AMANDA: Several places. VICTOR: What a cad! AMANDA: I struck him too. Once I broke four gramophone records over his head. It was very satisfying. As they discuss her first marriage and their honeymoon plans, we learn a few contrasts about each character. For example, Sybil hates sunburned women because it seems unladylike. On the other hand, Amanda is anxious to get a sunburn, despite her husbands distaste. We also learn that both Amanda and Elyot are found of gambling, not just at the casino, but taking risks in life. In the middle of their conversation, Victor realizes that he does not really know his new bride very well. He is shocked when she says that she is not a normal person. AMANDA: I think very few people are completely normal really deep down in their private lives it all depends on a combination of circumstances. After a romantic kiss, Victor and Amanda exit to prepare for their evening together. Elyot sits alone on his balcony. Amanda does the same. They do not notice each other until begins singing along to music. Amanda notices him first, and although they are surprised to see each other, they attempt to remain calm. Amanda excuses herself and goes inside. Elyot tries to explain to Sybil that they must leave at once, but he does not reveal the reason. When she refuses to allow them to leave, Sybil bursts into tears as Elyot rages about her stubbornness. In the next room, Amanda is in a similar argument with her husband. However, when Victor remains obstinate she reverts to the truth. But Victor believes that she has only imagined her ex-husband. Victor storms off, headed for the bar. Sybil leaves in hysterics, headed for the downstairs dining room. Elyot and Amanda recall their early days together, reminiscing over the pleasant times and walking through the character flaws that led to their downfall. ELYOT: Were not in love all over again and you know it. She asks about Elyots travels throughout the world. In the middle of that conversation, Elyot confesses that he loves her. He wants her back again. They kiss. He proposes that they escape immediately, but she thinks that they should be honest with their new spouses. He convinces her otherwise and together they leave the hotel room. Victor Meets Sybil Sybil and Victor both enter their respective balconies looking for their missing spouses. Victor chats with her, inviting her for a drink. They look off into a distance, noticing the yacht down in the harbor. Act One ends wondering if Elyot and Amandas whirlwind reconciliation will last, and whether or not the jilted spouses Victor and Sybil will find comfort in one anothers company.

Nike Markeing - 1333 Words

X[pic] RDI/EDEXCEL Level 5 BTEC Higher Nationals Programme: Business Management Module 1: Marketing Assignment [pic] Date for Submission: 15th September 2010 To achieve a pass in this unit the learner must: LO1: Investigate the concept and process of marketing LO2: Explore the concepts of segmentation, targeting and positioning LO3: Identify and analyse the individual elements of the extended marketing mix LO4: Apply the extended marketing mix to different marketing segments and contexts Context The purpose of this report is to apply your knowledge of marketing to Nike (a well known sports retailer). Your report should explain the concepts of marketing and†¦show more content†¦(2001, TV Choice) Websites www.bized.ac.uk provides case studies appropriate for educational purposes www.cim.co.uk The Chartered Institute of Marketing’s site contains a useful knowledge centre www.ft.com The Financial Times business sections www.marketing.haynet.com Marketing magazine www.thetimes100.co.uk multimedia resource www.invest.nike.com Information on Nike – including access to Annual Reports www.business.com Information on Nike Grading Criteria ~ Module 1 – Marketing |To achieve a PASS GRADE the evidence must show |To achieve a MERIT GRADE the evidence must show that the learner is |To achieve a DISTINCTION GRADE the evidence must Show that the learner is | |that the learner is able to meet all of the learning outcomes: |able to: |ableShow MoreRelatedConsumer Brand Relationship3623 Words   |  15 Pages(Maeder et al. 2000).† (Magin, Algenheimer, Huber and Herrmann 2012). The intention of this research paper is to present details, identify and analyze consumer-brand relationships in a world consumer-brand like IKEA NIKE, a leader of a Swedish furniture company. To study more of IKEA, Nike as a consumer-brand and how the brand personality has a consequence on consumers ‘choice and trust, loyalty towards a brand. In addition, principle of this study was to investigate consumer-brand personality

Hauroun and the Sea of Stories Compared to Lord of the Rings Free Essays

Hauroon and lord of rings Frodo Baggins and Haroun Khalifa are both heroes, both from different stories but have a very similar journey. Frodo Baggins from J. R. We will write a custom essay sample on Hauroun and the Sea of Stories Compared to Lord of the Rings or any similar topic only for you Order Now R Tolkien’s Lord of the Rings is a hobbit of middle earth who keeps to himself and likes to be alone, he goes on an adventure that changes his life. Haroun Khalifa from Salman Rushdie’s Haroun and the sea of stories is a 10 year old boy living with his father in an imaginary sad city. Both characters go on a journey that changes there life forever, the characters quests have many similar stages to the journey. Both begin there quest with a call to adventure, neither characters are expecting it but both seem eager to go. Both characters battle between good and evil and both characters become masters of two worlds, and achieve apotheosis or god like status and then have the freedom to live. Both heroes are called to the adventure in many different ways, Frodo Baggins is called to adventure during his uncles 111th birthday party when his uncle Bilbo disappears. Bilbo left a gold ring for Frodo so Frodo speaks to the wizard Gandalf who says to keep it safe and not to put it on. Years later the wise wizard Gandalf returns to tell Frodo the ring is extremely dangerous and was forged by the dark lord, Sauron and must be destroyed, that is when his journey began and Frodo begins his journey heading towards Rivendell to talk to the elves about how to destroy it. Haroun is called to his journey when he returns home one day to find out his mother has run away with the upstairs neighbor who has always been critical towards Rashid Khalifas story telling which effects Haroun greatly. Haroun argues with his father about the usefulness of stories and why they are important, this crushes Rashid. Haroun struggles with school due to his mothers absence so his father takes him on a story telling trip for some fancy politics, they travel to the Valley of G and when Rashid goes up to tell a story and nothing comes out, this is Haroun’s call to adventure, to help his father. Good VS evil. Thats what fairy-tails and stories revolve around, both Frodo’s and Haroun’s adventure revolves around it. In Lord of the Rings the evil that Frodo is fighting is the darkness of the ring and the evil that dwells within Mordor. Saruman, the evil wizard tries to make Frodo change from good to evil but did not succeed. In Haroun’s story the evil that he fights is someone named Khattam-Shud, Khattam-Shud is polluting or poisoning the stories so they can not be told. Rashid and Haroun travel to the Land of Gup to try and figure out what is going on. They get there and the entire land is preparing for war, the guppies Vs the Chupwalas. The war ends with the victory of the Guppies and they reward Haroun with granting his wish that his father can tell stories again. At the end of each story the heroes reach the stage of apotheosis, Frodo reaches apotheosis when he destroys the ring by throwing it in the lava, all the evil goes away and the good takes over. Frodo is the master of two worlds the world of the non existent Mordor and the Shire, he is looked at as a king and everyone will forever be grateful for his victory over darkness. Haroun reaches apotheosis after the war ends, he is overwhelmed with joy that his father can tell stories, Haroun returns to the sad city with his father to find that the city is no longer sad, the once forgotten city name has been remembered and when Haroun returns home he finds the last person to be there waiting for him, his mother. Haroun’s story ends happily ever after as does Frodo’s. Both of the heroes were from a classic fairytale , the stories had a call to adventure, both very different calls to adventure but they both fulfill there goals and reach apotheosis, i guess you can say Haroun and Frodo both lived happily ever after. How to cite Hauroun and the Sea of Stories Compared to Lord of the Rings, Essay examples

Enterprise Creation and Development

Question: Discuss about theEnterprise Creation and Development. Answer: Business Idea: Idea Generation: Humans always want an easy access for their hydration at any part of the world however, it is evident that individuals do not like to carry around a bulky water bottle that fits nowhere and unnecessary adds weight. Plastic bottle is easy to carry but causes huge harm to the planet as it endanger lives of other species as well. Fresh fit came up with the idea of creating a Que Bottle with awesome looks and ease of travel. The business idea is aimed towards designing a collapsible bottle which offers individuals to travel with the bottle (Barringer, 2012). The bottle is uniquely designed with spiral shrink on it which is half of the bottle size without compromising its stylish appeal. Feasibility of the Idea: The feasibility of the business idea is based on the unique design offered by Fresh fit as the bottles will be made of completely BPA-free food grade silicon and will be originally 100% plastic free. This ultimately makes it safer for the humankind and for the planet as well. The business is feasible, as currently plastic bottles have dominated the consumer market and making it environmentally hazardous for flora and fauna as well as the marine ecosystem (Bryman Bell, 2015). Apart from this, several researches revealed that a large number of used and discarded plastic bottles are thrown everywhere making the planet exposed to the perils of environmental hazard. It is understood that the main reason behind the purchase of highly marked up plastic water bottles is only for the sake of convenience. This is not considered as one of the best possible alternative for making travel bottle available. Presently, the existing lot of water bottle are either considered as bulky which makes them impossible to carry around, dull looking or cheap made up of foldable flask. Fresh Fit wanted to make something, which is highly functional with awesome design. The company believes it to be one of the most feasible business ideas as its initial design and hard work will yield the most desired business result. Protection of Business Idea: Ideas are considered as daydream or a great invention that enables a business to earn millions and quite often to turn into a viable business. Fresh Fit is currently looking forward to patent its business process as the concept of the current business idea is relatively new. The current business is unique with new product plan and patenting the designs would ultimately help in keeping the business ideas relatively secret until the application for patent is filed (Wall, 2014). On the other hand, the business is also planning to trademark is business name as this will offer an added level of protection since the name of the company is closely related with its business idea. Hence, by creating a trademark Fresh Fit can serve as written evidence that the business idea works at a particular time. Scanning of Business Environment: The current nature of the water bottle industry is extremely diversified in global market for reusable water bottles, which encompasses numerous products in terms of size, shape, designs and material. There are large numbers of water bottle manufacturers who are vying for the market share by introducing innovative products (Thomas et al., 2014). Currently there is a rising trend of increased usage of BPA-free materials and increasing adoption of the smart bottles are anticipated to have profound impact on the overall development of the market in the coming years. Several market researchers have estimated that the market will grow by 4.2% CAGR over the period of 2016 and 2024. Growing at the current speed, it is anticipated that the market valued at US$7.04 billion in 2015 will surpass US$ 10.19 billion by 2024. Identification of Current Market Trend: Based on the kind of material used to manufacture reusable bottle the current market has been segmented into polymer, glass, metal and silicon. Currently bottles made up of polymer are presently leading the market owing to its wide range of availability, differentiating features and low cost. According to the TMR consumer analysis, the current segment is ranked first in terms of the degree of penetration for reusable water bottles across the world and it is anticipated to remain a prominent choice for respondents to purchase in the near future as well (Hair, 2015). The segment of polymer based reusable water bottle is anticipated to be dominant contributor to the revenues generated of the global reusable water bottle market over the forecasted period. The increasing use of the BPA-free water bottle is the segment of the plastic bottle. Hence, features of Que bottle such as durability, ease of availability will keep the hot or cold water for longer period and its availability will mak e the bottle favoured by the consumer. Porters Five Forces: Porters five forces and SWOT analysis are conducted to understand the market viability of the Fresh Fit which is as follows; Bargaining power of suppliers: Low to moderate Fresh Fit are integrated to suppliers who purchase in bulk and with the continuation of restricted number of companies make this feature a low risk of suppliers There could be high switching cost due to the restricted number of bottle producers and other machine dealers Bargaining powers of buyers: High This could be viewed that buyers have large number of suppliers to choose from Threats of backward integration is measured to be low Competition: Very high The general character of the manufactured goods and present low price levels could lead to lower switching cost (Dobbs, 2014). The anticipated market growth is anticipated to grow over the next three to four years Threat of substitute: High There are threats from substitutes such as pipe born water bottle, polymer plastic bottles, blow mould bottles of lower cost possess the threat of substitution Switching costs could be considered as low since the cost of bottled water is considered as low. Threat of new entrant: Moderate to high Capital costs could be considered as moderate to high investment cost High industry rate of growth which can encourage new entrants The unit cost of production could be considered as low and it continues to decrease with use of latest technologies SWOT Analysis: Strength: Creative product idea Unique benefits which is not offered by competitors Environmentally friendly Weakness: Limited continual firm Start up company with no brand recognition Opportunities: Large number of market availability No identical products are available in the market Current trends towards environment protection Threats: Threat of low cost polymer products High cost of capital Reference List: Barringer, B. (2012).Entrepreneurship: Successfully Launching New Ventures, (2012). Best, R. (2012).Market-based management. Pearson Higher Ed. Bryman, A., Bell, E. (2015).Business research methods. Oxford University Press, USA. Collis, J., Hussey, R. (2013).Business research: A practical guide for undergraduate and postgraduate students. Palgrave macmillan. Dobbs, M. (2014). Guidelines for applying Porter's five forces framework: a set of industry analysis templates.Competitiveness Review,24(1), 32-45. Hair, J. F. (2015).Essentials of business research methods. ME Sharpe. Thomas, D. F., Gudmundson, D., Turner, K., Suhr, D. (2014). Business Plan Competitions and Their Impact on New Ventures' Business Models.Journal of Strategic Innovation and Sustainability,10(1), 34. Wall, L. (2014). Business plan: It's business time!.AJP: The Australian Journal of Pharmacy,95(1131), 50.

A Report on Overview of Indian Two Wheeler Industry and Bajaj Automobile Ltd Essay Example

A Report on Overview of Indian Two Wheeler Industry and Bajaj Automobile Ltd Essay Two Wheeler Industry Overview India is the second largest producer and manufacturer of two-wheelers in the world. Indian two-wheeler industry has got spectacular growth in the last few years. Indian two-wheeler industry had a small beginning in the early 50s. The Automobile Products of India (API) started manufacturing scooters in the country. Bikes are a major segment of Indian two wheeler industry, the other two being scooters and mopeds. Indian companies are among the largest two-wheeler manufacturers in the world. Hero Honda and Bajaj Auto are two of the Indian companies that top the list of world companies manufacturing two-wheelers. The two-wheeler market was opened to foreign companies in the mid 1980s. The openness of Indian market to foreign companies lead to the arrival of new models of two-wheelers into India. Easy availability of loans from the banks, relatively low rate of interest and the discount of prices offered by the dealers and manufacturers lead to the increasing demand for two-wheeler vehicles in India. This lead to the strong growth of Indian automobile industry. Kinetic Honda was introduced in the Indian market during the mid 80s. The main feature of Kinetic Honda is its ease of use. This helped the youngsters and the women to buy scooters. Key players in the Two-wheeler Industry : After facing its worst recession during the early 1990s, the two-wheeler industry bounced back with a 25% increase in volume sales in February 1995. The scooters are considered as family vehicles. There are many two-wheeler manufacturers in India. Major players in the 2-wheeler industry are Hero Honda Motors Ltd (HHML), Bajaj Auto Ltd (Bajaj Auto) and TVS Motor Company Ltd (TVS). The other key players in the two-wheeler industry are Kinetic Motor Company Ltd (KMCL), Kinetic Engineering Ltd (KEL), LML Ltd (LML), Yamaha Motors We will write a custom essay sample on A Report on Overview of Indian Two Wheeler Industry and Bajaj Automobile Ltd specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on A Report on Overview of Indian Two Wheeler Industry and Bajaj Automobile Ltd specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on A Report on Overview of Indian Two Wheeler Industry and Bajaj Automobile Ltd specifically for you FOR ONLY $16.38 $13.9/page Hire Writer India Ltd (Yamaha), Majestic Auto Ltd (Majestic Auto), Royal Enfield Ltd (REL) and Honda Motorcycle Scooter India (P) Ltd (HMSI). Types of Two-wheelers in India : There are mainly three types of two-wheelers available in India. They are Motorcycles, Scooters and Scooterettes/Mopeds. Motorcycles in India : Bikes comprise a major segment of Indian two wheeler industry. Company : Bajaj Auto LtdCompany : HERO HONDA * Bajaj Avenger * Bajaj CT 100 * Bajaj Platina * Bajaj Discover DTSi * Bajaj Pulsar DTSi * Bajaj Wave * Bajaj Wind 125 * Sonic DTSi* Hero Honda Achiever * Hero Honda CD Dawn * Hero Honda CD Deluxe Hero Honda Glamour * Hero Honda Glamour-Fi * Hero Honda Karizma * Hero Honda Passion Plus * Hero Honda Pleasure * Hero Honda Super Splendor * Hero Honda Splendor NXG * Hero Honda CBZ X-Treme Company : Kinetic Motor CompanyCompany : TVS MOTORCompany : Yamaha Motor India * Kinetic Aquila * Kinetic Boss * Kinetic Challenger * Kinetic Comet * Kinetic GF * Kinetic Stryker * Kinetic Veloc ity* TVS Apache * TVS Centra * TVS Fiero * TVS Star * TVS Victor* Yamaha CruxS * Yamaha G5 * Yamaha Gladiator Scooters in India : The scooter and the scooterette share in the Indian two wheeler market is 13. 4%. The main models available in India are Bajaj Chetak, Honda Eterno, Kinetic Blaze, LML NV SPL and LML Select II. Scooterettes/Mopeds : TVS Motors launched Indias first 50cc, 2 seater moped: TVS Moped 50. TVS also launched Indias first indigenous scooterette: Scooty in 1994. This segment has about one-fourth share in the Indian two wheeler industry. The major models available in India are Bajaj Wave, Bajaj Kristal DTSi, Bajaj Blade DTSi, Hero Honda Pleasure, Kinetic Kine, Kinetic 4S, Kinetic Nova, Kinetic Zoom, Kinetic V2 Range, Kinetic King 100, Kinetic Luna Super, Kinetic Luna TFR, Yo Smart, Honda Dio, Honda Activa, TVS Scooty and TVS XL. Bajaj Automobile Ltd. Bajaj Auto Ltd. (BAL) is one of the oldest and the largest manufacturer of automobiles in India and has been the market leader in scooters. In 1990s, the near monopolistic market structure, perhaps, lulled the company into being complacent and they gave way to the competitors like Hero Honda and TVS. Hero Honda and TVS Suzuki tied up with foreign majors to bring in the latest in terms of aesthetics and technology, and Bajaj failed to gauge the changing tastes of consumers. In 1990s, there was a marked shift in customer preference from scooters to motorcycles. Bajaj found itself at a loss here, as this was largely an unchartered territory. Here in this work, I started with the industry analysis, company analysis, portfolio analysis, and then moved on to exploring the strategies adopted by BAL to reinvent itself and once again become a market force to reckon with in the Indian two-wheeler industry. The Company Bajaj Auto is the flagship of the Bajaj Group of Companies. Bajaj is currently Indias largest two- and three-wheeler manufacturer and one of the biggest in the world. Bajaj has long left behind its annual turnover of Rs. 2 million (1968), to currently register an impressive figure of Rs. 81. 06 billion. Current Situation Current Performance BAL is currently outperforming the industry growth rate in two-wheeler segment with 32% growth in year 2004-05 v/s industry growth of 19%. Market share in Motorcycles is improving with every passing year. It has also increased from 28% in 2004-05 to 31% in 2005-06. Annual turnover for the year 200 5-06 is Rs. 81. 06 billion v/s Rs. 63. 23 billion a year before an increase of 28% which is very healthy. BAL has significant presence in all the three basic segments Price Segment, Value Segment and Performance Segment and has been showing increased sales in all the segments over years. Besides this, BAL is a market leader in two-wheeler exports and it consists a great chunk of there overall revenues. Currently, BAL is selling over 1 lac motorcycles annually in Sri Lanka, further, they are commanding 50% market share in Central America. Profile Change in Indian Two-Wheeler Industry The demand shift from scooters to motorcycles in the 1990s was without parallel in any comparable product category in India. This was mainly attributed to the change in customers preference towards fuel-efficient and aesthetically appealing models, which scooter manufacturers failed to provide. The delayed launch of new, advanced scooter models, fear of four-stroke scooters being prone to increased skidding risks and vibrations, and the difficulty of maintenance also contributed to this shift. Interestingly, the growth in the motorcycle segment was mainly driven by the demand from rural and semi-urban consumers. An estimated 60% of the demand for motorcycles came from rural and semi-urban customers. The rise in their disposable incomes on account of good monsoons in the 1990s provided the normally conservative rural and semi-urban customers with extra money that induced them to experiment with new, innovative products. Shift from Scooter to Motorcycle Advanced technology, larger wheelbase, higher ground clearance and the ability to ride on bad roads with less effort and less danger of skidding and decreased maintenance cost were the other factors that encouraged customers to choose motorbikes over other two-wheelers. The Industry Analysis Five Forces Analysis External Environment Industry: Automobiles: Two Wheelers Segments: Presence in all segments Entry Barriers: Entry barriers are high. The market runs on high economies of scale and on high economies of scope. The need for technical expertise is high. Owning a strong distribution network is important and is very costly. All these make the barrier high enough to be a deterrent for new entrants. Supplier Bargaining Power: Suppliers of auto components are fragmented and are extremely critical for this industry since most of the component work is outsourced. Proper supply chain management is a costly yet critical need. Buyers Bargaining Power: Buyers in automobile market have more choice to choose from and the increasing competition is driving the bargaining power of customers uphill. With more models to choose from in almost all categories, the market forces have empowered the buyers to a large extent. Industry Rivalry: The industry rivalry is extremely high with any product being matched in a few months by competitor. This instinct of the industry is primarily driven by the technical capabilities acquired over years of gestation under the technical collaboration with international players. Substitutes: There is no perfect substitute to this industry. Also, if there is any substitute to a two-wheeler, Bajaj has presence in it. Cars, which again are a mode of transport, do never directly compete or come in consideration while selecting a two-wheeler, cycles do never even compete with the low entry level moped for even this choice comes at a comparatively higher economic potential. Summarizing the industry analysis, it can be said that the two-wheeler market is attractive as it scores well on three out of five categories. Key Earnings Drivers Below are the key factors, which strongly affect the auto industry: Government policy impact on petrol prices: Petrol prices determine the running cost of two/three wheelers expressed in Rupees per kilometer. Petrol prices are the highest in India as GOI subsidizes kerosene and diesel. But with the recent change in GOI policy to reduce the subsidy, the prices of petrol will remain constant at the current prices. This will have a positive effect on purchases of two/three wheelers. Improvement in disposable income: With the increase in salary levels, due to entry of multinationals following liberalization process and fifth pay commission, the disposable income has improved exponentially over the years. This will have multiplier effect on demand for consumer durables including two-wheelers. Changes in prices of second-hand cars: The second hand car prices of small cars have come down sharply in the recent past. This will shift the demand from higher-end two-wheelers to cars and affect the demand for two-wheelers negatively. A further drop in second-hand car prices will lead to pressure on the two-wheeler majors who plan to release higher-end scooters and motorcycles. Implementation of mass transport system: Many states have planned to implement mass transport systems in state capitals in the future. This will have negative impact on demand for two-wheelers in the long run. But taking into account the delays involved in implementation of such large infrastructure projects the demand to be affected only five to seven years down the line. Availability of credit for vehicle purchase: The availability and cost of finance affects the demand for two- and three-wheelers as the trend for increased credit purchases for consumer durables have increased over the years. Therefore, any change with respect to any of these two parameters as a result of change in RBI policy has to be closely watched to assess the demand for two- and three-wheelers. Internal Factors Strengths Weaknesses SWOT Analysis Lets analyze the position of Bajaj in the current market set-up, evaluating its strengths, weaknesses, threats and opportunities available. Strengths: Highly experienced management. Product design and development capabilities. Extensive R D focus. Widespread distribution network. High performance products across all categories. High export to domestic sales ratio. Great financial support network (For financing the automobile) High economies of scale. High economies of scope. Weaknesses: Hasnt employed the excess cash for long. Still has no established brand to match Hero Hondas Splendor in commuter segment. Not a global player in spite of huge volumes. Not a globally recognizable brand (unlike the JV partner Kawasaki) Threats: The competition catches-up any new innovation in no time. Threat of cheap imported motorcycles from China. Margins getting squeezed from both the directions (Price as well as Cost) TATA Ace is a serious competition for the three-wheeler cargo segment. Opportunities: Double-digit growth in two-wheeler market. Untapped market above 180 cc in motorcycles. More maturity and movement towards higher-end motorcycles. The growing gearless trendy scooters and scooterette market. Growing world demand for entry-level motorcycles especially in emerging markets. The Inevitable Change Bajaj on internal analysis found that it lacked . The technical expertise to deliver competitive goods. 2. The design know-how. 3. And the immediate inability to support the onslaught of competitors. All these forced Bajaj to look for an international partner who could bring in technology and also offer some basic platforms to be manufactured and marketed in India. Kawasaki of Japan is a world-renowned manufacturer of high performance bikes. Bajaj entered into a strategic tie-up with Kawasaki in late 1990s to enhance its product line and knowledge up-gradation to support long-term strategies. This served the purpose of sustaining the market competition for a while. From 1996 to 2000, Bajaj invested hugely in infrastructure while simultaneously developing product design and innovation capabilities, which is the prime reason behind the energetic Bajaj of 21st century. Bajaj introduced a slew of products right from entry-level motorcycle to the high premium segment right from 2001 onwards, and since then its raining success all the way for Bajaj. Last quarter, Bajaj had impressive performance growing at a rate of 20%+ when the largest manufacturer grew at just 6%. This stands a testimony to the various important strategic decisions over the past decade. Marketing Strategies Tows Matrix for BAL The focus of BAL off late has been on providing the best of the class models at competitive prices. Most of the Bajaj models come loaded with the latest features within the price band acceptable by the market. BAL has been the pioneer in stretching competition into providing latest features in the price segment by updating the low price bikes with the latest features like disk-brakes, anti-skid technology and dual suspension, etc. BAL adopted different marketing strategies for different models, few of them are discussed below: Kawasaki 4S First attempt by bajaj to make a mark in the motorcycle segment. The target customer was the father in the family but the target audience of the commercial was the son in the family. The time at which Kawasaki 4S was launched Hero Honda was the market leader in fuel-efficient bikes and Yamaha in the performance bikes. The commercial of Kawasaki 4S had the punch line Kyun Hero means now what hero which reflected the aggressiveness in the marketing front by the company. Boxer It took the reins from where the Kawasaki 4S left. Target was the rural population and the price sensitive customer. Boxer marketed as a value for money bike with great mileage. Larger wheelbase, high ground clearance and high mileage were the selling factors and it was in direct competition to Hero Honda Dawn and Suzuki MX100. Caliber The focus for the Caliber 115 was youth. And though Bajaj made the bike look bigger and feel more powerful than its predecessor (characteristics that will attract the average, 25-plus, executive segment bike buyer), its approach towards advertising is even more radically different this time around. Bajaj gave the mandate for the ad campaign to Lowe, picking them from the clique of three agencies that do promos for the company (the other two being Leo Burnett and OM). Going by the initial market response, the campaign was clearly a hit in the 5-10 years age bracket. So, the teaser campaign and the emphasis on the Caliber 115 being a `Hoodibabaa bike placed it as a trendy motorcycle for the college-goers and the 25 plus executives both at the same time. Pulsar Pulsar was launched in direct competition to the Hero Hondas CBZ model in 150 cc plus segment. The campaign beared innovative punch line of Definitely Male positioning Pulsar to be a masculine-looking model with an appeal to the performance sensitive customers. The Pulsar went one step ahead of Hero Hondas CBZ and launched a twin variant of Pulsar with the 180 cc model. The model was a great success and has already crossed 1 million mark in sales. Discover The same DTSI technology of Pulsar extended to 125 cc Discover was a great success. With this, Bajaj could realize its success riding on the back of technological innovation rather than the joint venture way followed by competitors to gain market share. Strategies Implementation FMCG Business Model BAL now is taking a leaf out of the FMCG business model to take the company to greater heights. Bajaj has kicked off a project to completely restructure the companys retail network and create multiple sales channels. Over the next few months, the company will set-up separate sales channels for every segment of its business and consumers. Bajaj Autos entire product portfolio, from the entry-level to the premium, is being sold by the same dealers. The restructuring will involve separate dealer networks catering to the urban and rural markets as well as its three-wheeler and premium bikes segments. Bajaj Auto also plans to set-up an independent network of dealers for the rural areas. The needs of financing, selling, distribution and even after-sales service are completely different in the rural areas and do not makes sense for city dealers to control this. The company also plans to set-up exclusive dealerships for its three-wheeler products instead of having them sold through an estimated 300 of its existing dealers. Other Strategic Issues Cash is strength: Bajaj Auto has been sitting on a cash pile for over five years now. Over the next couple of years, competition in the two-wheeler market is set to intensify. TVS Motors and Hero Honda are on a product expansion binge. To fight this battle and retain its hard-earned market share in the motorcycle segment, Bajaj Auto will need its cash muscle. A look at its own story over the past five years provides valuable insight. Delisting worry: What is worrying is that there is an idea to delist the investment company (also an indirect indication that it would be listed initially). This would be closing the valve of equitable ownership distribution. There is a hint of a buyback of shares of the investment company as this is the only way it can be delisted. The company would not be short of cash to put through such a buyback. Factors such as low valuation, low trading interest and the need to provide shareholders may be cited as plausible reasons for the buyback. Stake for Kawasaki: Bajaj Autos attempt to vest the surplus cash in a separate company may be a prelude to offering a stake to Kawasaki of Japan in the equity of the automobile company. The latter has been playing an increasingly active role in Bajajs recent models, and its brand name is also more visible in Bajaj bikes than in the past. Better value proposition: Shareholder interests may be better served if the cash is retained to pursue growth in a tough market. This would also obviate the need to fork-out fancy sums as stamp duty to the government for the de-merger. A combination of a large one-time dividend and a regular buyback program through the tender route may offer better value. A strategic stake for Kawasaki would only positively influence the stocks valuation. Strategies for the Overseas Markets Bajaj Auto looks at external markets primarily with three strategies: 1) A market where all BAL need to do is distribute through CKD or CBU routes. 2) Markets where BAL need to create new products. ) Markets where BAL need to enter with existing products and probably with a good distributor or a production facility or a joint venture. Earlier, most of the products that Bajaj exported were scooters and some motorcycles. However, in its target markets, like in India, the shift was towards motorcycles. With the expansion in Bajajs own range to almost five-six platforms of motorcycles, it had a better offering to export, also the reason for it s stronger showing. For the last fiscal, 60 per cent of its exports were two-wheelers and the rest three-wheelers. Of the two-wheeler exports, close to 90 per cent were motorcycles. Bajaj has identified certain key markets, which hold potential. Its first overseas office established at the Jebel Ali free trade zone has been the focal point for exports to middle Africa and the Saharan nations. Egypt and Iran also continue to be strong markets for Bajaj. The other market, which would be a focus area, is South America, where the company feels it is fairly well represented in most countries, except in Brazil, the largest market. The company recently participated in a large auto exhibition in Brazil and found good consumer acceptance to products like Pulsar and Wind 125. The other focus area is the ASEAN nations, which constitute the third biggest consumer of two-wheelers. The biggest among them is Indonesia, where Bajaj distributors are looking to introduce eco-friendly four-stroke auto rickshaws. But two-wheeler market requires great deal of effort from BAL. Everybody is there with Honda leading the show. Theres Suzuki, Kawasaki and some Korean and Chinese models. BAL should look at the right product mix for two-wheelers. Bajajs Pulsar model has taken off well there. It also wants to develop a new step-through model for the Indonesian market, but for now it will create a base there with its motorcycle models. Bajaj has also made a beginning by selling bikes in the Philippines branded in the name of its technical partner, Kawasaki. The two signed an MoU in February. Kawasaki, a large multi-product conglomerate, only makes high-end bikes and does not have sub-200cc models. Kawasaki is marketing the new model, Wind 125, developed by both companies, in the Philippines. The Bajaj-developed models, Caliber and Byk, which is a fuel-efficient bike, are also being distributed by Kawasaki. This is a good beginning strategically for Kawasaki to evince interest in Bajaj products for markets which can still buy less than 150 cc. RD Bajaj Auto has a huge, extensive and very well-equipped Research and Development wing geared to meet two critical organizational goals: development of exciting new products that anticipate and meet emerging customer needs in India and abroad, and development of eco-friendly automobile technologies. While the manpower strength of the RD represents a cross-section of in-depth design and engineering expertise, the company has also been investing heavily in the latest, sophisticated technologies to scale down product development lifecycles and enhance testing capabilities. Bajaj Auto RD also enjoys access to the specialized expertise of leading international design and automobile engineering companies working in specific areas. Based on their own brand of globalization, they have built their distribution network over 60 countries worldwide and multiplied the exports from 1% of total turnover in Fiscal 1989-90 to over 5% in Fiscal 1996-97. The countries where their products have a large market are USA, Argentina, Colombia, Peru, Bangladesh, Sri Lanka, Italy, Sweden, Germany, Iran and Egypt. Bajaj leads Colombia with 65% of the scooter market, in Uruguay with 30% of the motorcycle market and in Bangladesh with 95% of the three-wheeler market. Several new models are being developed specifically for global markets and with these the company will progressively endeavor to establish its presence in Europe too. The Future Although the avalanche of motorcycles offered Indian consumers a wide variety of models to choose from, it also resulted in increased pressure on the companies to concentrate on cost-cuts, technology enhancements and up-gradations and styling. Their margins came under pressure as marketing costs escalated. The companies were forced to reduce prices and offer discounts to survive the competition. Moreover, analysts were skeptical about the segments ability to maintain the growth rate in the years to come. One of the major assumptions underlying the motorcycles rush was that if the market was considerably large and was growing at a constant pace, there was room for a profitable existence for all brands. In 2001, there were over 30 motorcycle brands in the market. However, with the top five brands accounting for more than 60% of the market, only 40% of the market was available for all other new brands put together. Despite the launch of more vehicles, the survival prospects of many of the individual brands were deemed to be rather bleak. Further, the growth in the motorcycle segment was dependant on continuing favorable market conditions. Analysts claimed that to sustain this growth rate, the segment would have to completely cannibalize the market for scooters and a considerable part of the market for scooterettes and mopeds. Considering the fast growing scooterettes segment, with high demand from female customers, followed by the moderately growing moped segment and the restructuring in the scooter segment with major national and foreign players reinforcing their presence, it was unlikely that the entire growth in the wo-wheeler sector would be due to motorcycles. Analysts also commented that as the two-wheeler industry had grown steadily for eight years, stages in the product life cycle would apply to the field sooner, rather than later and the decline stage would invariably come some day. There was little differentiation between the brands being launched apart from styling as most companies had introduced their fo ur-stroke vehicles. With the failure of the joint ventures, the expected introduction of cheaper Chinese brands, stringent emission norms and threat from major international players, the survival of indigenous brands looked uncertain. Constrained with the ruling price levels in the market place, limited infrastructure and lack of technological innovations when compared to their foreign counterparts, whether the Indian companies would succeed in generating the kind of volumes needed to sustain in the competitive motorcycle market, remains to be seen. Recommendations Focus on High Margin Products: Around 50% of the two-wheeler consumers buy high quality products (products of executive and premium segment motorcycles). Margins on these products are higher. BAL should adopt a deliberate strategy of focusing on executive and premium segment motorcycles and three-wheelers, and is reducing its dependence on lower-end of motorcycles and scooters segment. High margin products Pulsar, Discover, Three-wheelers, Avenger. Low margin products Platina, Scooters, Mopeds. Now with increasing competition in the economy segment and limited scope from cost saving measures, it is believed this strategy of focusing on higher margin products would enable the company in retaining its operating margins. Below are other useful recommendations: Company should keep focusing on the fast growing motorcycle segment. In view of the new threat posed by Honda Motors in the scooter segment, the company needs to review its products line-up and launch new products to cater the changed demand. The company needs to take a look at its ungeared scooters offerings and need to adapt to the latest trends. The company needs to tap the export market more efficiently as there is a huge potential to make India as the worlds two-wheelers production base. For this, it needs to look for joint ventures abroad. It needs to target the young age group more effectively as this group is extremely trend savvy. The advertising should have a fresh look and the product should live up to the Gen-Xs expectations.

Photolithography essays

Photolithography essays The semiconductor industry is an industry working to make integrated circuit like processors chip for computers, simpler circuits for everyday appliances like T.V. and microwave oven, and even more complex circuits that control space shuttle and satellite. The heart of every one of these microprocessors is an integrated circuit chip. The very base of these circuit chips are made out of silicon wafer and combine with multiple times of Photolithography process to become the integrated circuit chips we use everyday. In this laboratory experiment, we are going to go through the process of photolithography with bare silicon wafer. Although the equipments in the laboratory were not operational, the instructor did give us a run down of the procedures of how to conduct this experiment. We first start with a bare clean silicon wafer, then we take this wafer to a machine called spinner to apply the photo resist. Put the wafer soak with photo resist into the furnace to soft bake in order for the photo resist to diffuse into the wafer. After about 30 minutes of baking, we take the wafer out and put the wafer on the Contact Aligner. Set the mask that you want to be printed on the wafer into the Contact Aligner and start to shine UV light onto the wafer through the mask. The UV light will only shine through the opening of the mask, damage the photo resist and leave a permanent print on the wafer. After the UV mask imprint, we take the wafer out and develop it in the Wet Bench. The photo resist acts as like a protector for the wafer, so the solution will etch away the part of the wafer that have been damage by the UV light. Nothing goes wrong with this experiment because we did not do this experiment due to mechanical failure. But if we are to left a wafer sitting in one of the rooms with white light for about an hour after it had been soft bake, then we may encounter problems with this experiment. Because wh ...

A porters 5 forces analysis of Wipro Ltd (Indian IT Outsourcing) Essay

A porters 5 forces analysis of Wipro Ltd (Indian IT Outsourcing) - Essay Example The model specifically addresses competition concerns within and without the industry in a bid to evaluate and assess the profitability of firms prior to their competition strategies. The following is an analysis of Wipro Ltd in this regard: Competition is a crucial undertaking for any given business entity. For Wipro Ltd, rivalry pertains to countering forces of advancing technologies from time to time and ensuring that sit meets customer needs as they fall due. In so doing, new and existing firms in the same line of service offering are essential to consider. Wipro Ltd seeks to create customer value that remains competitive and reliable over time in order to keep its business aspect attractive to its customers both in the short run and long run. Entry of new firms in the industry poses threats to the revenue earnings and profitability of Wipro Ltd. Unlike other markets, the information technology is characterized by relatively low barriers to entry. The diversity and dynamism associated with IT services consistently lead to the emergence of new firms. To counter threats of new entrants, the company has diversified its service offering portfolio by establishing Wipro divisions which take advantage of new IT needs in the market. Rival firms offer similar but relatively differentiated IT and consultation services. This gives customers a variety of products and services to choose from. Maintaining high profitability in such an environment requires that the services offered be affordable to the customers. However, it is important that the firm observes its costs of operation in order to strike a balance between pricing and operational costs. To account for this scenario, Wipro Ltd evaluates the IT industry from time to time in order to determine factors that affect consumer behaviour, triggering demand for substitute services. This is a

Human Rights Standards are Vague and Lack Effective Enforcement Essay

Human Rights Standards are Vague and Lack Effective Enforcement Mechanisms - Essay Example ..shall strive by teaching and education to promote respect for these rights and freedoms and by progressive measures...secure their universal and effective recognition and observance† (UDHR, n.d). In effect, the law clearly established the importance of establishing standards for all nations in promoting respect due to every citizen. Some of the provisions of the UDHR however, are vague and are filled with different issues in enforcement. Article 1 alone has various vague and unspecific terms which cannot be clearly pictured on a more practical application. As discussed by various legal experts, the provisions of the UDHR are vague and are too general or sweeping in their contents. They do not contain sufficient specifics in order to guide the people, and other individuals called on to implement its provisions. The provisions of the law are drafted generally and are also general in their language, without clear indications on the rights of the people being protected (Dugard, 2 009). The imprecise nature of Article 3 also leaves major gaps in enforcement, gaps which often have to be filled in by enforcers who are prompted to make their own judgment (often subjective) on the violation of the UDHR’s provisions. This declaration was originally planned as a statement of objectives to be implemented by different governments, and they were originally not part of international law. However, in 1968, the UN International Conference on Human Rights declared that the UDHR would form part of the obligations of members of the international community (Dugard, 2009). As a result, the declaration became part of the international laws applicable to all nations of the world. As such, the coverage of these laws became more extensive. In relation to the domestic implementation of the UDHR’s provisions, there are major issues in the distillation or decentralization of these laws. There are issues for some of these countries agreeing to the application of the pro visions of the UDHR (Donnelly, 1984). Some of these countries’ laws, especially those in the Middle East including Iraq and Afghanistan, conflict with the international provisions of the UDHR (Article 2) which includes provisions on the rights and freedoms of women. These nations have not adequately resolved the issue on what to do in case there is such a conflict, as such, the implementation of the UDHR’s provisions are suspended pending their decision on this matter (Koh, 1998). And for some countries, especially those in the Middle East, decisions on this matter can take years to finalize. In the meantime, violations on the provisions of the UDHR may sometimes go unpunished and even unnoticed by the concerned authorities. This was apparent in the case of Afghanistan who, for many years suffered under the Taliban rule, enduring this abusive regime. For countries with limited resources and reception of international laws, the enforcement of the UDHR may be reduced (Ko h, 1998). This would allow for the proliferation of violations in human rights in these countries, compromising the efficacy and the reach of the international laws within domestic territories. Issues on the enforcement o

In what ways did the Puritans influence America in economics ,politics Essay

In what ways did the Puritans influence America in economics ,politics ,and religion - Essay Example Their principle tended to be Presbyterian and Calvinistic. The puritan’s finest writings were both devotional and polemic treatments of theology. Their big mission was to have the freedom of worship just like as one chooses (Digital History 1 and New Advent 1). The New England puritans played a more crucial role in shaping America more than other group. They contributed a lot to the country’s (America) moral sensibility, sense of mission and its (America’s) work ethic. Some Americans (estimated to be eight million Americans) today can trace their ancestry roots back to the 15,000 to 20,000 puritans who drifted from the New England between the years 1629 and 1640. The puritans gave way to the birth of the next wave in Christian denominations. They brought major reforms to the America colonies and purified the Anglican Church (in the America) which led to the birth of the Baptists and Congregationalist in America (Digital History 1). The puritans immigrated to America in search of religious freedom as they were escaping the religious torment they were facing in their former countries and their idea was not to establish a church that was more like the church of England (they did not like the mode of religion in the England hence, the religion did not satisfy them nor did it favor them). The puritan’s mission was to set up a religion that will make the America a role model for other states to follow (Brewer, Jaques, Jones and King 1). American basic principle remains that of church separation form the state, this principle was largely influenced by the puritans hence the root of the practice (church separation from the state) was developed from the puritan’s idea of having a religious freedom (this made the religion to have a deep influence in the American life). This separation had a large impact as it protected the Americans from supporting a religion that was established and governed by the government (TCI 1). When they

Development of Management Programme for Nurses

Development of Management Programme for Nurses An advancement from a clinical role to a leadership role is one of the most challenging transformations for professional nurses in their career development. Nurses must be prepared as leaders who are competent, flexible, and able to energize others to adapt to change (Grohar-Murray Langan, 2011). Effective nurse leaders must communicate with their staff, manage stress, make decisions and handle power wisely. Additionally, managers must acquire and cultivate skills such as financial and change management, cultural literacy and personnel development and evaluation. The new nurse managers should acquire the qualities of management and leadership and need good mentors and orientation program in the transition. The purpose of this paper is to present a proposal for the development of a new manager orientation program. Effective nurse managers are crucial in achieving the hospital’s patient care mission and its financial viability (Cathcart, 2010). New nurse managers should be aware of problems that affect todays health care. Since the nursing job is getting more and more stressful and the health care is getting more expensive day by day, the nurse manager orientation program should include the ways to do good budgeting and safe staffing and retention of staff which helps in delivering safe and effective patient care. Nurse manager has great responsibility in maintaining a safe and quality patient care in the unit. Formal orientation programs are essential in retaining and motivating employees, lowering turnover, increasing productivity, improving employee morale, facilitating learning, and reducing the anxiety of new employees (Ragsdale, 2005). New nurse managers should be given enough time to know about the facility and the staff of the hired unit. New nurse managers should be aware of the expectations of them in the department and organizational level. Topic Rationale for Inclusion Objectives Possible Resources Necessary time and good orientation program A nurse manager should be given time to know the staff and the unit she/he is going to work with. Necessary time for orientation help the nurse manager to know the problems on the unit and the expectation of the staff about the new nurse manager. A well-designed orientation program can reduce turnover, shorten the period of adjustment, and lay the groundwork for a long successful career (Ragsdale, 2005). After getting enough time for orientation, a nurse manager will be able to plan herself for the job. The new nurse manager should use her mentor, all the staff and auxiliary staff in the unit as resources. Effective communication Effective communication is necessary to clear the ideas and gain confidence with the staff members. Communication has been identified as an essential component of team functioning within the nursing and inter-professional teams (Kilpatrick, 2013). After the nurse manager practice to do clear communication, they will be able to share the ideas and commands appropriately. A nurse manager should observe the mentor and can read books and discussions and should adapt his/her own way for effective and clear communication. Conflict resolution Conflict resolution skills are very important for the nurse manager to run the unit smoothly and improve the quality and increased productivity in a team which helps to bring better patient outcomes. The nurse executive must train or select nurse managers with effective conflict resolution skills (Baker, 1995). The focus of the nurse manager must shift from managing the behaviors used by staff to resolve the conflict (Baker, 1995). After learning the conflict resolution skills, the nurse manager will be able to recognize the issues and behaviors that causing the conflicts and analyze and solve the problems with the unit. A nurse manager should look into the mentor and others and also brainstorm possible resolutions to gather ideas to solve the conflict. Decision making Decision making is a difficult process sometimes for the nurse managers because they have to make fast decisions in times of evacuations, disasters and all affects the patient and their families and the staff. The degree of stress depends on their management and organizational factors, their work experience etc.. Throughout each 24-hour day, nurse managers make countless rapid fire decisions that impact patient, staff and organizational outcomes (Shirey, 2013). After getting enough time of orientation, nurse manager will able to know about the organization, unit and the staff which helps in better decision making. Nurse manager should learn from the mentor and also he/she should ask the staff with one on one or group meetings and get the opinions and ideas of different staff before the decision making. Motivation of staff Nurse managers can motivate the staff by creating a healthy work environment, participating the staff in the decision making process and complimenting the staff for their achievements. A transformational leadership approach can help nurse managers to increase or maintain a motivating work environment (Curtis, 2011). Motivating the staff is very much necessary for staff retention for this stressful and hectic job. Most nurse managers use a transformational leadership style which can increase motivation, enabling participation in decision- making, creating a healthy work environment, increasing worker empowerment, and offering a better quality of work-life balance (Curtis, 2011). After learning the necessary skills for motivating, the staff the nurse manager is able to create a healthy working environment which helps to increase the staff satisfaction and improve better patient outcomes. The nurse manager can learn from the mentor and from other excellent approachable senior leaders. Good budgeting Nurse manager has responsibility in maintaining the budget allowed for the unit. Nurse manager has to notify the staff of the budget allowed for the year and expenses of the unit and to decrease the unnecessary wastage of supplies. Nurse manager has to maintain the schedule in a way to decrease the unnecessary overtime on the unit and maintain the vacation time without affecting the staff and the patient care. Nurse leaders must make it their responsibility to provide nurses with increased exposure to quality, safety, and financial data, thereby allowing nurses to translate data while achieving and sustaining successful outcomes (Talley, 2013). After learning the budget allowed for the unit, the nurse manager is able to notify the staff about the patient safety priorities, quality outcomes, and financial accountability of each staff. The nurse manager should ask the mentor and other approachable nurse leaders of the organization and she can read materials on the financial management in the nursing field as resources. Safe staffing and staff retention Nursing job is a demanding at the same time a stressful job. Nurse manager should provide safe staffing and has to motivate and encourage the staff for better patient outcomes. Increase turnover of nurses will result in the economic burden, negative patient outcomes and decreased continuity of care. Increase turnover results in increased stress on the existing staff to cover the vacant shifts and also to orient new staff to the unit. So the nurse manager has to ask frequently to the staff for the feedbacks about the management and also for any problems with the unit. Improved retention will lead to savings of the organization, which may be allocated to activities such as training and mentorship to assist nurse leaders in developing these critical leadership skills (Duffield, 2011). Nurse manager has to appreciate the staff for their help on the unit and better patient outcomes and their achievements for certifications or attaining a degree. After learning how to do safe staffing and staff retention nurse manager is better able to increase patient outcomes and to save money on a tight budget. Nurse manager should ask the mentor and also should use her existing skills and experience to do safe staffing. Nurse manager should always ask feedbacks from the unit and can use all the employees in the unit as resources to solve the problem with the unit. Good nurse managers always try to make a positive and healthy working environment. The positive working environment will increase the job satisfaction. The skillful nurse manager always listens to the problems and feedbacks of the staff in the unit. This helps the nurse manager to find out the problems in the unit and manage the unit well with co-operation from all the staff in the unit. By managing the unit well, the nurse manager is able to do safe staffing, improve the retention and better budgeting, which all leads to better staff and patient satisfaction and better patient outcomes. References Baker, K. (1995). Improving staff nurse conflict resolution skills. Nursing Economic$, 13(5), 295. Cathcart, E., Greenspan, M., Quin, M. (2010). The making of a nurse manager: the role of experiential learning in leadership development. Journal Of Nursing Management, 18(4), 440-447. doi:10.1111/j.1365-2834.2010.01082.x Curtis, E., OÂÂ ¿Connell, R. (2011). Essential leadership skills for motivating and developing staff. Nursing Management UK, 18(5), 32-35. Duffield, C., Roche, M., Blay, N., Stasa, H. (2011). Nursing unit managers, staff retention and the work environment. Journal Of Clinical Nursing, 20(1/2), 23-33. doi:10.1111/j.1365-2702.2010.03478.x Grohar-Murray, M. E., Langan, J. (2011). Leadership and management in nursing (4th ed). Upper Saddle River, NJ: Pearson Health Science. Kilpatrick, K. (2013). Understanding acute care nurse practitioner communication and decision-making in healthcare teams. Journal Of Clinical Nursing, 22(1/2), 168-179. doi:10.1111/j.1365-2702.2012.04119.x Ragsdale, M., Mueller, J. (2005). Plan, do, study, act model to improve an orientation program. Journal Of Nursing Care Quality, 20(3), 268-272. Shirey, M. R., Ebright, P. R., McDANIEL, A. M. (2013). Nurse manager cognitive decision-making amidst stress and work complexity. Journal Of Nursing Management, 21(1), 17-30. doi:10.1111/j.1365-2834.2012.01380.x Talley, L. B., Thorgrimson, D. H., Robinson, N. C. (2013). Financial Literacy as an Essential Element in Nursing Management Practice. Nursing Economic$, 31(2), 77-82.

Demetrius in Shakespeare’s A Midsummer Nights Dream Essay -- Midsumme

The Importance of Demetrius  in Shakespeare’s A Midsummer Night's Dream The character, Demetrius, in Shakespeare’s A Midsummer Night's Dream, is very difficult to identify except by his relation to the one he loves, or, more particularly, to the one who loves him. Helena's ridiculous chasing after him and his irritation with her are the primary marks of his character. While in this state, he even begins to threaten Helena with bodily harm, coming off as not quite the gracious courtly lover he truly means to be. It's simple to discover his unchivalrous character by how easily his eye was distracted from Helena by Hermia in the beginning. He could be a gentle, loving man if he truly desired, but he takes satisfaction being put in his place by others. In the end, still under the spell of fairy magic and therefore not seeing with true eyes, he seems a bit imbecilic laughing at the acted "lovers" in the play. He doesn't realize it, but he is in a play of his own. Likewise, as with the other characters, what happens to him is far more interesting than t he sort of character he is.   Shakespeare portrays the character, Demetrius, throughout the play as lacking self-confidence, rude, violent, lacking individuality and unromantic. Since Demetrius only has two lines throughout the entire first act, it shows that he can't stand up for himself, likewise, this lack of speech displays his lack of self-confidence and image: â€Å"Relent, sweet Hermia, and, Lysander, yield Thy crazed title to my certain right† (Demetrius, 1.1.93-94). Demetrius believes that since he has Egeus' approval, that Hermia should relinquish to him and states that Lysander is going against his privilege.   Demetrius takes advantage of his stature by claiming Hermia as a r... ...nsformation are all experienced by Demetrius to a great extent, especially with his lovers and enemies. His vile, yet sensitive personality really kept the reader examining what he could change into next, which seems as if they were more than just a single character. Demetrius, as a character, is essential to the play, for a backbone and plot. 1.  Ã‚  Ã‚  Ã‚  Ã‚   When quoting, you need to use quotation marks around the quotes unless you are separating the quote from you text by indenting each line.   Also, the final punctuation should come not inside the quotation marks but after the parentheses.   If you are using other sources it is very important that you put in parentheses the name of the author and the page number on which the quote can be found.   Also, if you are using other sources you should really, truly use a works cited so that others can find that same source.   

Benedict XVI

A great leader does not impose perfection at all times. Leaders also have their shortcomings to their people but on top of that, they continue to pursue their passion which Is to serve those people who believed in them. However, not all leaders are measured through their greatness. Some will be remembered because of their humility. Don't you think It's great If someone will humbly give up power knowing they can not anymore serve their people better? One can not be truly great If he does not know how to humble down himself before God. Sounds familiar?It Is our former pope, Joseph Radiating popularly known as Pope Benedict XVI. He might not be as popular as Pope John Paul II was or our present Pope Francis but he contributed great things not Just to Catholic church but to our faith as Catholics. Pope Benedict Wig's papacy testifies to a churchman of scholarship and pastoral sensitivity. He has a reputation as a theological conservative, taking uncompromising positions on homosexuality, women priests and contraception's. He espouses Christian compassion- speaking out for human rights, protection of the environment ND the fight against poverty and injustice.The central theme of his papacy has been his defense of fundamental Christian values in the eave of what he sees as moral. He always believed that the strengths of the church came from an absolute truth that does not bend with the winds. â€Å"If John Paul II had not been Pope, he would have been a movie star; if Benedict had not been Pope, he would have been a university professor†, wrote US Vatican expert John L. Allen. Benedict was described by those who know him as ladybird, with a mild and humble manner, but a strong moral core.Pope Benedict went through a to of controversies during his reign resulting in decline in numbers of priests being recruited and millions of Catholics went against the church. Public relations for him was not a big factor. It was one of his weaknesses. He has never publicly gi ven his own version of events. Even though a lot of people was disappointed for him being so traditional, he remained with the truth. He was not open to Casting modernization and intransigent on priestly celibacy and contraception's. He tried his best to obtain a church which is one with other religions but he was misunderstood.His speeches turned to be an offense to all Muslims and Protestants. As a result, he received a lot of criticisms e. G. That his resignation was due to his conversion to Islam. It turned out to be a disgrace for the Catholic church. Despite all of that, his supporters believed that was exactly why he was the man to lead the church through such challenging times. Pope Benedict XVI was a mild and humble pope. As a religious leader, faith Is what you bring to people. Our Lord Jesus became the symbol of faith through Pope Benedict. The teachings Jesus made remained during his papacy.He Just wants us to stick to these teachings because these traditional teachings are what truly mold our faith. Benedict XVI By tyrosine's which is to serve those people who believed in them. Remembered because of their humility. Don't you think it's great if someone will can not be truly great if he does not know how to humble down himself before God. Sounds familiar? It is our former pope, Joseph Radiating popularly known as Pope Benedict WI. He might not be as popular as Pope John Paul II was or our present Pope Benedict XVI was a mild and humble pope. As a religious leader, faith is what

Italian Wars essays

Italian Wars essays During the period 13th and 16th century Europe was in a state of great ebullition and new classification. Wars, revolutions, politico-economical transition, social convulsions and illnesses overwhelmed fatally the stability of Europe. During the period of two centuries (14th and 15th century) the countries that were constituting Europe were trying to solve the various problems by using political regimes and a lot of times using radical methods. Italy had a lead role during that period (Renaissance) but also before that and especially the city-states that constitute the country. Many innovations, new ideas and methods that were used in all areas like economy, trading, politics, society and religion came from Italy the period of Renaissance influencing all Europe. This period also influenced arts, literature and culture. The areas that were influenced, progress and developed in Italy were the society of city-states, the political classifications and conflictions, the finance and also the arts and culture. During this period the society has begun to urbanize. In social area the bourgeoisie of the Holy Roman years was never forgotten. Trade and small industry were fully developed. In the South the agriculture was in decline. On the other hand in Central and North Italy navigation was developed. There was a complicate and confused social system. There wasnt a clear social hierarchy between the rich and poor. Every one had to recruit in the Territorial Army and they were fighting side by side. The participation in public life was an integral part of their lives. A simple example of what was happening in Florence the public businesses was operated from the citizens. In Venice the trade aristocracy was in charge. The political matters were an issue of personal high gear of the citizens. This progress brought competition among the cities and the once that had powerful politico-economy were occupying the smaller ones. Th...

Atherosclerosis, Coronary Artery Disease and Endothelium essays

Atherosclerosis, Coronary Artery Disease and Endothelium essays One of the foremost leaders of mortality in the US is coronary artery disease (CAD). This disease strikes many older men and women, as a result from the infamous factors of high cholesterol, high blood pressure, and diabetes mellitus, not to mention others. Thanks to research over the last decade, there is more understanding of the role endothelium plays in the coronary system. Instead of having non-active, diffusional barrier-like qualities, as was once thought, the endothelium serves many critically important functions. At the blood vessel walls, the endothelium synthesizes and releases active substances such as nitric oxide and bradykinin, two potent regulators of vessel function. It is found that the physiologic changes in the endothelium affect the mechanisms responsible for atherosclerosis, and progressively in coronary artery disease. The changes that generate these conditions are known as endothelial dysfunction. As we will see, even the smallest factors can play a wi despread role in atherogenesis, or the making of degenerative plaques of cholesterol in the inner layer of an artery. Atherosclerosis, a condition increasing with age, is marked by the deposition of lipids into already-present plaques, causing elevated plaques. The inner layer, or endothelium, is the primary site of development of atherosclerosis. The endothelium is a highly dynamic, multifunctional organ whose central role is to respond to changes in stress and blood flow (Jairath, 1999). The endothelium is the largest organ in the body; its total mass is equal to about five human hearts, and surface area about the size of a tennis court. The vascular tone of the blood vessel is maintained by endothelium-released vasoconstrictors and vasodilators. Vasoconstrictors include endothelin, angiotensin II, thromboxane A2, arachidonic acid, prostaglandin H2, thrombin, and nicotine. Vasodilators include nitric oxide, prostacyclin, bradykinin, endoth...

Consumer Protection Essay Example | Topics and Well Written Essays - 1500 words

Consumer Protection - Essay Example In order to deal with obstacles in contracts, the government must interfere with free contracts in a negative manner that to the majority of citizens it would seem positive. According to Green, the government had assumed unlimited powers of intervention (Gerven, Stuyck and Wouters 2001). According to Green’s statement, not citizen should be forced to enter in to a contract that is against his free will. Green emphasizes on the need of the government to intervene since it would be able to prevent tragedies from happening. According to Green, the government should promote and safeguard social, economic and political environments so that individuals can act freely according to their will (Howells 2010). However, the government should not excessively intervene in the consumer contracts since it may curtail the ability of individuals to act according to the conscience thus slowing down economic growth and development. The government is supposed to intervene in matters that endanger the consumer rights and liberties (Jones and Hutter 2011). According to Green, the State has the final decision in deciding how the industries should be regulated in order to safeguard the rights of the consumers (Howells and Weatherill 2005). ... The government also protects the consumers through regulations on information dissemination that aim at remedying the high market transactions costs and market distortions (Hancher 1990). The government also protects the rights of consumers on the standards of services offered by service providers like the medical services, insurance services and banking services. The government has a duty to protect the welfare of consumers in contracts, consumers rights are protected during bankruptcy proceedings (Gunning, Holm and Kenway 2009). There are numerous laws that protect consumer interests in the UK. For instance, the competition Act 1998 prohibits businesses from engaging in anti-competitive agreements during the course of their business operations (Goldring 1998). Some of the anti-competitive practices that have been outlawed are price fixing, agreements to reduce the volume of production, carve up markets and customer discrimination by charging different prices when difference of supp ly does not exist. The Act prohibits the businesses from use of dominant market power, like 40 percent market share to impose unfair trading practices to the consumers or to decline supplying to the existing customers without any justifiable reasons. Penalties for anti-competitive practices range from 10 percent of the company turnover to disqualification of the business directors (Turner and Martin 2005). In the UK, numerous Acts of Parliament have outlined the responsibilities of sellers to buyers. All the transactions between the buyer and seller are governed by a contract. According to the Sale of Goods Act of 1979, the goods sold must adhere to the description provided to the buyer.

Reflections on my Drug Administration OSCE Essay

Reflections on my Drug Administration OSCE - Essay Example Drug administration is one of the major roles of nurses. However, as I found out in the objective structured clinical examination (OSCE) given to us, it entails much more than simply giving a patient a pill. It is an aggregate of all the principles and skills we learn as nursing students, and the application of theories into practice. In drug administration, we have to remember and practice patient safety, provide holistic and individualized patient care, have a solid foundation on knowledge about drugs and medication safety, and perform administration checks and documentation at all times. Much about the role of nurses in hospital can be learned from something as seemingly simple as a drug administration OSCE. Patient safety practices Patient safety is a crucial part of patient care. At all times, all health professionals should keep the safety of the patient in mind. Patient safety practices for drug administration begin at the first contact, from patient identification, patient ed ucation and information, patient contact, performance of procedures, to leaving the patient comfortable. One of the important principles in patient safety is infection control. Nosocomial or hospital-acquired infections are the most common complications affecting hospitalized patients today, and one of the major sources of infection is cross-infection by health care workers (Burke, 2003). Meaning, most patient obtain infection from the hands of those that are treating and caring for them. Most incidents that lead to infection can be prevented and one of the simplest ways to prevent this is by hand-washing. In the Guideline for Hand Hygiene in Health-Care Settings released by the Centres for Disease Control and Prevention (Boyce and Pittet, 2002), it is recommended that hand washing and hand antisepsis be done if hands are visibly dirty or contaminated. It should also be done before having direct contact with patients, before donning sterile gloves, after contact with a patientâ€⠄¢s skin, after contact with body fluids or excretion and wound dressings, and before eating or after using the restroom. In all aspects of contact with the patient, hand hygiene must be done. The guideline further recommends that health care personnel should not wear artificial fingernails, should keep nail tips short, and should remove gloves after caring for a patient. Thus, before drug administration, and even before handling drugs and preparing them, hand washing must always be done. It should also be done after patient contact, and in between interaction with different patients. Verifying patient identity is another important aspect of patient safety, and not being able to do this could lead to adverse results. Omitting verbal verification of patients’ identity prior to administering medications may lead to a potential adverse event 20% of the time in worst case scenarios (Lisby, Nielsen, and Mainz, 2005). Even with the use of medication administration technologies such as bar code verification, effectiveness in preventing errors is largely dependent on how practitioners use the technology to verify patient identity and drug identity (Englebright and Franklin, 2005). Remediable causes of having the wrong patient include absent or misused protocols for patient identification and informed consent, faulty exchange of information among caregivers, and poorly functioning teams (Chassin and Becher, 2002). During my OSCE, I failed to check the identity of the patient with my mentor. I understand that failing to properly verify my patient’s identity could lead to adverse consequences, and will make sure to keep it in mind in future patient interactions. Doing a brief clinical history can also contribute to patient safety. It allows nurses and other medical personnel to be aware of the patient’s condition, comorbidities, present symptoms and level of comfort. Particularly relevant in drug administration is asking the patient about other drugs being taken and for any personal history or family history of

Icon effects Essay Example | Topics and Well Written Essays - 500 words

Icon effects - Essay Example Is it just a matter of gaining money from tourism, or is there more to it than that? Idea of the cultural capital in the sense of a store of valuable ideas that means something to locals and to visitors. Who buys iconic objects and why? Key concepts: souvenirs, history, memory and pride. Four cities to be chosen (initial thoughts are London, Edinburgh, Cardiff and Liverpool). Think about criteria for selection, and amend choice if necessary. Plan a journey to each of the four cities, in such a way as to minimise costs. Devise a small budget to pay for travel and buy icons from 4 tourist shops in each city. Idea: ask shopkeeper what item under  £5.00 people buy most, note down the answer. Repeat in 4 shops in each city (budget maximum  £80 for icons, possibly less if the item is the same in two chosen shops, since there no need to buy twice). Take digital photographs of city’s main iconic objects or locations. Gather tourist brochures on each city for case study analysis. On return from field trips, prepare a case study of each city, describing the icons and discussing how each city uses them. When all four case studies are complete, compare and discuss them drawing out similarities and differences. In the conclusion, write up what the impact of the icons has been for each

Character & story Essay Example for Free

Character story Essay Character do counts. It is the foundation of our personality; hence, it portrays our inner self, and represents our whole identity. We are judged according to what we represent and what we shows. We are respected based on what we intend to be seen by others. Character do counts; because it is the basis of how we decide and how we pursue life. 2. Being ethical is important because it is a moral obligation which is important not only for ourselves, but for the entire population. We are bound to do things that will not harm every life, therefore, being ethical, is also being a person that is morally respected. 3. First in the â€Å"Six Pillar of Character† of Josephson is trustworthiness. (8) This pertains to one’s credibility through honesty. It is not just important to be honest with the other people, but also to be honest with yourself. To acquire trust form others, trust within oneself should be first recognized by himself. Holding and keeping promises creates a higher level of being trusted and credible. Trustworthiness is a character that summarizes your being as a person. Second is respect. (10) One of the most important character one should have is respect. Respect is usually is not earned but learned rather. â€Å"Learn to respect yourself before someone respects you†, which is true at all times. People will judge you according to what you intend to show them of who and what you are. It is not the question of who will respect you, but it’s how you respect yourself. Third is responsibility. (5) As a person bounded in the realm of the society, we are born with different kinds of responsibility attached to us. Therefore, we have responsibility to our family, in the society and in the country, and into every aspect that we live for. We are also accountable for our actions. It should be remembered that every steps and actions we make, are part of our responsibilities as a person. Fourth is fairness. (7) In a world full of inequality and injustice, we are expected to correct all these mistakes. Fairness in every action reflects what kind of person we are and how we are brought up. Fifth and sixth is caring (10) and citizenship (8). These two pertains to our attitude to a bigger context. It involves the practice of mentioned characters, as this is the application of what we have learned. Responsibility and being fair needs improvement in my part. Learning by internalizing will help improve myself. 4. Decision making is crucial when we do not understand the consequences that would result from a simple action. It is important to recognize the core foundations of a good decision; first is that we have the will and power what we do and what we say, and second is that we have are aware for the responsibility in such actions. To have an ethical and effective decision, there are several components in good choices. By looking in the options seriously, which means analyzing and evaluating first the options, we are close to a good decision. Recognizing important decisions from minor decisions should also be noticed to avoid mixing the level of importance. Good decision also requires discipline. To be able to make right decisions, we have to control ourselves to what we want and to what is right and just for all. Everyone in the cycle should be considered in taking decisions so that to lessen unlikely outcomes. 5. For example, Jake is a self-supporting student ever since he entered college. He survived for the last three and a half of his years in school through scholarships and doing part time jobs. But unfortunately, at his last semester in the school, he was not able to renew his scholarship due to his failing grade in a subject. Without having a scholarship, it will be difficult for him to pursue his studies, but he still has his part time job. Given these facts, he has to work double or trice to fully support his self; therefore, he needs to decrease the units that he will register on the coming semester to give way to his job. BUT, he is a graduating student on that semester. In doing so, he will be delayed in his graduation. The question is whether he should work full time or to register but to suffer the consequences, since he is financially unstable. Applying the Seven-Step Path to Better Decisions, Jake should first a lot several days for himself to think and make realizations. This will prevent rash decisions and late regrets. Then after that, Jake has to clarify what are his primary goals and objectives. Through this, it will be clear to what path he should be. After that, he should be able to recognize the facts that exist, like the fact of his financial instability. Right after that, he should think another ways and options depending on his primary goal. If it’s his graduation, then, he should think for another scholarship. Fifth, is to consider options. This should be filtered according to six pillars of characters. He has to do what he think is right for himself and for everybody. Sixth is to choose the best possible option. He should can for the advice of his friends or family so that the decision would not be bias to his self. Last is to monitor and modify, which means, still, evaluate the decision he have made. 6. Its all for a good cause. Good example of this is cheating in a basketball game; hurting opponents to win the championship for the benefit of the school. At the end, its still for the â€Å"goodness of everyone† as stated. It’s just part of the job. Basketballintentionally pushing an opponent to get the ball. If its necessary, its ethical! Volleyball. Just to gain the fame and fund of the school, they have to win the game. On its last serve, its against your side; the opponent has successfully reached your court, but you’re the only one to see if its in! And since it’s necessary, you just claimed that it is out! 7. Its when I chose not to speak when my teacher in my grade school subject about the cheating arrangement of my classmates during our exam. It so happen that they are also my friends that’s why I didn’t mentioned a single thing. As a result, my name became involved that resulted to suspension for three days. 8. It’s when I decided to join a volunteer group before to deliver goods in an area affected by a calamity, and that the same day, I have a class to attend to, which I didn’t. As a result, I was overwhelmed by the response of the people on that particular area, and became one of my most treasured moments. 9. Happiness is simply doing what you most wanted, not only on a single benefit, but for all you love. It is achieving the core of wants and what you love. Happiness for your self is incomparable to the happiness that you will feel when you can see that this happiness is not just meant for your self, but rather being happy for someone. I want to be a person that sees happiness as the primary objective in the cycle of human emotions; a person that will be happy for someone in no matter what.

Globalisation Impact On Institution Of Family In India Sociology Essay

Globalisation Impact On Institution Of Family In India Sociology Essay The term globalisation is a buzzword emerged in the 1990s and refers to a trend and process of variety of political, economic and socio-cultural consequences, resulting from technological changes that are currently transforming the world. Many commentators however focus upon economic aspects of globalisation. Sociologists feel that though the economic content of globlisation cannot be neglected but its socio-cultural dimensions also requires emphasis. Sociologists argue that globalisation refers to both the compression of the world and the intensification of consciousness of the world as a whole.  [1]  In this paper, I made an attempt to discuss the sociological nuances of the globalisation by using family in India as the basis. Family Meaning and Definition Family is the vital primary group of all forms of human groups. The word family has been derived from Roman term famulus which means servant. According to Mac Iver, family is a group defined by a sex relationship sufficiently precise and enduring to provide for the procreation and upbringing of children.  [2]  Parker and Anderson defines family as a Socially organised unit of people related to each other by kinship, marital and legal ties.  [3]  For Arnold and Green, it is an institutionalized social group charged with duty of population replacement. American Bureau of Census defined family as a group of two or more persons related by blood, marriage or adoptions and residing together.  [4]  Such persons are considered as members of one family. Family being a primary social group came into existence in order to satisfy the need for protection, sexual urge and economic desires. It is not of a sudden origin but evolved from times and passed through certain stages. Mating relationship, form of marriage, system of nomenclature, common habitation, economic provision to satisfy needs, emotional basis, universality, limited in size, influential group and as an instrument of social regulation are considered as salient features of family. Family in India Most striking feature of Indian family system is the existence of joint family system. In a joint family not only parents and children but their brothers and sisters also live in the common household. Sometimes it may include ascendants and collaterals up to many generations. The joint family in India exhibits certain features like largeness in size, owning of joint property, sharing of common residence, practising of common religion and mutual rights and obligations. Globalisation and Family Today, globalisation is a buzzword which everyone talks of as per his or her need. The term globalisation acquired a contextual meaning and projected as a powerful process of growth that has potential of all round development of human beings. The different aspects of globalisation economic, political, social and cultural have important implications for human life, including the family life. In a globalised world, the economy is supposed to be characterized by open, liberal, free market and free trade with few or no regulatory barriers. Therefore, all the developing countries are in a race to increase their share in world trade. Greater mobility takes place in economic capital and materials, when trade and business of a country increases. However, this factum of mobility is not confined to economic capital but also extend to human capital which leads to change in values and culture. Changes in human values and institutions (including the family) occurs when there is scope for greater mobility of people and more interactions among people of different cultures. The role of mass media and communication technology cannot be ignored in changing the socio cultural values. The world is shrinking to a global village and its people are becoming closer and closer. Thus globalisation has a profound influence on all walks of human life including personal and family life. In this paper, I have attempted to explore the consequences of globalisation on the institution of family in India. This paper will deal with the fast changing modern families in the urban centers of India. In the past few decades, industrialization, urbanization, globalisation and rapid growth of information technology have produced myriad challenges and made a powerful impact on different segments of societies everywhere. Since globalisation has not only economic aspect but also social cultural and political implications, any of its outcome has to be assessed in terms of how it is influencing the relationships and cultural life in a society. Impact of Globalisation of Indian Family system Traditionally, in India, the basic unit of society was not individual but the joint family. Ever since independence, Indian Society has undergone and continues to undergo great change in every walk of life. By enacting number of laws an attempt is made to change social, working and living conditions of people. The impact of globalisation on Indian family can be viewed in two different ways. Some argues that in the era of economic restructuring the institution of family is emerging as a much stronger institution than ever before; others argue that family is becoming progressively weak due to globalisation and individualism is growing up. Peadar Kirby, who refers family as a social asset opines that far from being able to protect vulnerable people against risk, families themselves are experiencing considerable stress and requires assistance.  [5]   Increasing mobility of younger generation in search of new employment and educational opportunities allegedly weakened the family relations. The family bondings and ties started loosening due to physical distance as it rendered impracticable for members of family to come together as often as earlier. This affected the earlier idealized nation of family as the caring and nurturing unit for children, the sick and elderly. Another striking impact is a gradual change took place in the family structure from joint / extended families to nuclear family pattern. The small or nuclear families almost all have replaced the joint family. One can hardly found any joint family in the urban India. The traditional authority structure i.e. head of the family i.e. father / grandfather/karta started loosing his authority to the bread winner of the family. Even within the nuclear family one can witness the changing marital roles and distributions of power. Total subordination of women to men and strict disciplinarian / hitlarian role of father towards children are also changing. Younger generation, particularly those with higher education and jobs, are no longer believe in total surrender of their individual interests to family interest. The individualism is increasing even within the family structure. The increasing costs of education, health services and new job opportunities opened up for the women outside the house once again brought the role of family into question. Change is a social phenomenon and no society can remain static. Society changes according to time, wishes and needs of its subjects. Speed and extent of change differs from Society to society. Currently, India is one of the rapidly changing societies and appears to be in forefront to follow and adopt western styles of family life. The role of family which earlier used to occupy ziant size in a mans life now started shrinking. In view of increasing materialism, consumerism, younger generations are leading entirely a different way of life. In the process of finding their partners / mates, younger generations are depending mostly on internet marriage sites like Shadi.com, Bharat Matrimony. Family involvement in finding a groom / bride is reduced to nominal. Apart from regular festivals, new occasion like Valentines day, Mothers day, Fathers day are emerging. Weekend parties, kitty parties, visiting pubs and discos almost became a very natural thing. More and more job opportunities creat ed through BPOs, KPOs and Call Centers have facilitated this freedom of enjoyment. The ever increasing higher education and job opportunities opened up due to globalisation have largely influenced the Indian families particularly in urban metros. Going to America / London / Australia either for higher studies or for employment became a norm. It is also not uncommon for a boy or girl who went to abroad (either for higher studies or for job) to marry a foreigner and settle down there. Even most of married men and women are going to foreign countries by leaving their spouses, parents and kids in India. This has contributed to a fundamental change in the nation of ideal traditional joint family concept. Not only a structural but also functional transformation of family system took place. Marriages are no more made in heaven but on internet. Married men and women are staying separately at far off places on account of their jobs which are providing lucrative pay packets and financial security. Apart from this, single living, single parents (person who had children beyond wed lock) and living together without any formal marriage are also found in the society. Not only the conjugal relationships but also the parent children relationships has also undergone a tremendous change. In most of the working couple families, parents are not able to devote time to meet and interact with their children. Working in night-shifts became a norm in BPO, KPO and call centre jobs. By the time parents reach their homes, children are either fast asleep or already left for their schools. Behavioural problems are cropping-up among the children due to lack of interaction and proper guidance by parents. It is often said that as we send out children to crà ¨ches they in turn send us to old age homes. The pattern of change that took place in family dining is also worth observing. Neither children nor parents are interested in having traditional break-fast items like Idli/Dosa/Chapatti/Roti/Parantha on account of paucity of time. Most of the children are interested in having junk foods like pizzas, burgers, chips, wafers and snacks. The change in eating habits are making the younger generation proned to obesity and other health problems. At one point of time, eating outside was considered as a taboo which now became a regular practice. Most of the urban families hang out at restaurants and fast food centers like pizza Hut, Mc Donalds, KFC, atleast once a weak. Having dinner while watching Television or chatting on computer became a very common thing in most of the households. The institution of family is undergoing dramatic change in India. in Southern States like Keral, Tamilnadu, Andhra Pradesh and Maharashtra, it is a common feature that families send their son or daughter to foreign countries for advanced studies as a mode of investment. Once the boy / girl completes their studies and gets job, they start sending money to their homes in India which is often used in education or carrer development of siblings or relatives with these remittances of money, family in India also enjoys a spacious house, luxury cars and heavy bank balances. Conclusion Benefeld once pointed out that most depressing aspect of globalisation theory is that human beings are on the whole ignored.  [6]  Globalisation transformed man as materialistic and self-centered. Economic risks generate various forms of social risks such as unemployment and poverty and financial crisis. Despite of increase in material wealth and living standards, life is becoming a daily struggle due to high competition. Family who earlier used to take care of its vulnerable members is no more in a position to serve. Advantage of family and its values as prevailing in India can not be ignored. At the same time, acceptance or rejection of traditional values of hierarchy depends on the experiences shared by each family.