Nike Markeing - 1333 Words

X[pic] RDI/EDEXCEL Level 5 BTEC Higher Nationals Programme: Business Management Module 1: Marketing Assignment [pic] Date for Submission: 15th September 2010 To achieve a pass in this unit the learner must: LO1: Investigate the concept and process of marketing LO2: Explore the concepts of segmentation, targeting and positioning LO3: Identify and analyse the individual elements of the extended marketing mix LO4: Apply the extended marketing mix to different marketing segments and contexts Context The purpose of this report is to apply your knowledge of marketing to Nike (a well known sports retailer). Your report should explain the concepts of marketing and†¦show more content†¦(2001, TV Choice) Websites www.bized.ac.uk provides case studies appropriate for educational purposes www.cim.co.uk The Chartered Institute of Marketing’s site contains a useful knowledge centre www.ft.com The Financial Times business sections www.marketing.haynet.com Marketing magazine www.thetimes100.co.uk multimedia resource www.invest.nike.com Information on Nike – including access to Annual Reports www.business.com Information on Nike Grading Criteria ~ Module 1 – Marketing |To achieve a PASS GRADE the evidence must show |To achieve a MERIT GRADE the evidence must show that the learner is |To achieve a DISTINCTION GRADE the evidence must Show that the learner is | |that the learner is able to meet all of the learning outcomes: |able to: |ableShow MoreRelatedConsumer Brand Relationship3623 Words   |  15 Pages(Maeder et al. 2000).† (Magin, Algenheimer, Huber and Herrmann 2012). The intention of this research paper is to present details, identify and analyze consumer-brand relationships in a world consumer-brand like IKEA NIKE, a leader of a Swedish furniture company. To study more of IKEA, Nike as a consumer-brand and how the brand personality has a consequence on consumers ‘choice and trust, loyalty towards a brand. In addition, principle of this study was to investigate consumer-brand personality